Vincent Liu

Chairman of Yihua Life Group

    Vincent Liu, the chairman of Yihua Lifestyle Technology Ltd., has been honored as the 12th Chinese People’s Political Consultative Conference committee member of Shandong province, representative of the 14th People’s Congress of Shantou City and the visiting professor of Central South University of Forestry and Technology, China. He graduated from Pepperdine University USA in 2008 and received an EMBA degree in Beijing International MBA at Peking University. He is currently reading a DPS degree from Fordaham University.

    Vincent focuses on distribution channel in China market and general business of Yihua Life flagship stores and showrooms. He has implemented and been executing the strategy of “Internet + Pan-household” for Yihua Life and built up the “Yihua Y+ Ecological System”. He has created a whole industry ecological chain by cooperating with top-performing corporations such as Designwelt, HTL, SEPSION, Haierhome, which has been a great innovation in the household industry. He has also designed Yihua Life’s new retail model, “6+ Model”, along with lifestyle showroom for new generation consumers, including designer interior, smart home technology, cultural creative and entertainment, which brings the fashionable, intelligent, characteristic, interesting and convenient shopping experience.