Rob Theunissen

Partner of McKinsey & Company

    Rob Theunissen is an Expert Partner in the Amsterdam Office of McKinsey & Company. He has a special affinity for business transformation and leading change. Since joining McKinsey, he has been serving clients across several industries, but primarily High Tech and Consumer goods (Beverages, Food, Baby Food, Home & Personal care) and is core leader in McKinsey’s European Organization Practices with a focus on Transformational Change.

    Rob’s key experiences include (selection)
    -Leading global end-to-end business transformation of diversified high tech company, building and implementing a radically new business system as well as building a global team of business transformers, leading the change across 40 business and 17 markets. I was seconded full time for 2,5 years as End2End Transformation leader, reporting to CEO
    As part of business transformation program, I leading culture change program at global sports apparel player through a ~top 800 leadership program. I facilitated leadership workshops with board and commercial executive team and coached individual leaders
    -Lead turn-around of midsize Food company in Hungary. With the new leadership team, I developed and coached the CEO in executing the rescue plan for this company saving cash position and secured break-even within 6 months
    -Led development of Supply chain Strategy and a 3 year full end-to-end business transformation program across 16 countries covering supply chain and commercial effectiveness of global beverage player in Central/Eastern Europe
    -Led a business performance improvement program for a large CPG company across 3 divisions in Europe covering commercial effectiveness, overhead effectiveness and portfolio optimization and lean operations.