President of Next Generation Collaborative China (NGCC)
Melody Li is the current chairwoman of NGCC and founding director of VK Group. Since graduating from Pepperdine University, Melody founded the non-profit organization, Next Generation Collaborative China, which aims to mobilize, motivate and inspire young next-generation leaders in China. Within two years of founding, NGCC has successfully organized various forums and workshops on such topics in entrepreneurship, innovation and philanthropy, and learning tours to Israel and the United States, establishing long-lasting partnerships with the next-gen communities there to help foster dialogues and exchanges of ideas and information between China and the world.
Furthermore, Melody is a successful and well respected entrepreneur. Having founded VK Group, a leading PR company based in China that provides innovative solutions and ideas in event management, public relations, social media, digital marketing, branding and design. Melody is dedicated to create meaningful and elegant projects to help China embrace the international community in grace and style. With her background as a former ice dancer, Melody now devotes her time to the promotion of winter sports in Asia as an international judge of figure skating and as mentor to young athletes. Nonetheless, regardless of how busy she is as a social entrepreneur, Melody is a young mother of two beautiful son and daughter, a wife and a daughter herself, making home her most desirable place of belonging.